... a leading furniture manufacturer, wanted to increase attendance by their retail dealers at the company's annual open house. Utilizing a baseball theme, the invitation was packed inside a "home plate" box (a stock item) screen printed with thematic graphics. Also included in the box was a baseball bat pen, a baseball "stress ball" and real peanuts in shells used as packing.

The results? A record attendance. Even those who couldn't attend expressed their gratitude for the invitation. Everyone on the mailing list acknowledged the clever invitation during their conversations with Capris' sales and manufacturing staff.