Collateral: Flyers & Posters

Flyers

By now, you have your corporate I.D.completed. You have your brochure prepared. You have your ad campaign in place. But now you need something to promote a specific product or service you offer or an event you may be sponsoring. That's when you need a "flyer".

A "Flyer" is not like anything mentioned above, but it's as important as them all. Usually 8 1/2" X 11" and sometimes folded, flyers can be one or two-sided. Perhaps you want to insert your message in a mailing of the Chamber's newsletter, or insert something in the local newspaper? Or you wish to circulate your promotional message throughout the community by hand delivering. In this case, a "flyer" may be the best answer.

How many times have you received such a flyer and thought what a waste of money because it looked terrible and was disorganized. If it was your flyer, how embarrassing would that be? With Crowley & Company, every piece of literature is considered critical to the overall image and message of your company. Just because it's a "low cost" medium, don't ever let it go out with your company name on it if it's not up to your standards. To view examples of flyers we've created, click here.

Posters

A POSTER is a very large flyer, actually closer to being a billboard. However, the reader is not driving (or running) by the poster at 60 mph. They have the option to stop and read it. But it still needs to grab the essence of your message with a clever headline and comprehensive body copy. Most posters are 11 X 17" because in most retail or business locations, that's about the maximum "free" space they'll give you. However at trade and/or consumer shows, posters can be any size you want. They can have firm backing and even have an easel back for easy display on a table. Take a look at some of the varied uses of a posters that we've created for our clients.

Click here to view.